Overview
Solstice is a boutique wellness retreat nestled in the high desert — a place where guests come to reset, reconnect, and realign. The brand identity needed to evoke warmth, stillness, and a quiet sense of ritual. Every touchpoint — from the logomark to the brochure stock — was designed to feel grounded and intentional.
Brand Palette
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Mockups
Typography
The type system pairs a warm serif (EB Garamond) for headings — evoking hand-set letterpress — with a clean sans-serif (Urbanist) for body copy, keeping the reading experience grounded but modern. Headlines are set in all caps with generous tracking; body text stays at a comfortable measure for long-form reading by the fire.
Outcome
The Solstice brand launched alongside the retreat's opening season and has been used across print collateral, web, signage, and amenity packaging. The client reported a 40% increase in early bookings, attributing much of it to the cohesive, calming visual identity that set expectations before guests ever arrived.